Print may just matter more than ever. The most enthusiastic and progressive print companies need to share the good news with their brand owners and marketing clients. And in the day of AI, print allows your clients to uniquely stand out. Here’s why:
Recall & Trust
Print marketing delivers a 70–80% higher recall rate than digital ads (ElectroIQ, 2025). Consumers also tend to trust print ads more when
making purchase decisions—approximately 82% trust print, compared
to just 61% who trust online ads (Passive Secrets, 2025).
Conversion & Engagement
Around 80% of consumers take action (e.g., redeem, respond) from direct-mail print ads, whereas only 45% act on electronic ads (SFGate Marketing, 2025). Campaigns that combine both print and digital outperform single-channel efforts—delivering up to a 400% higher response rate (The Print Barn, 2025).
Advertising Market Landscape
While digital advertising is projected to account for 73% of global ad revenue by 2025, helping push the overall ad industry beyond $1 trillion (Financial Times, 2024), print is carving out a powerful role in multi-channel strategies.
